Private Label

Helping You Invest In Your Private Label

Augment  your brand value with a private label collection.

As the fine jewelry industry  becomes increasingly price competitive, developing a private label collection has never been more of an attractive method for retailers to help secure their margins and brand integrity.

At Oro Alexander, we pride ourselves on our ability to work closely with retailers, creating quality, elegant, classic, trendy and value jewelry that caters specifically to targeted audiences.

Recent studies have concluded that “every jewelry company should seek to strengthen and differentiate its brands through unique, distinctive designs”[1]. At present, branded jewelry labels capture only 20% of the jewelry market, but experts project that by 2020, the market share of branded jewelry will substantially increase by nearly double.

Regardless of a retailer’s size, it’s evident that directly investing in differentiation — through the development of proprietary pieces and personalized collections— will substantially help retailers adjust to future consumer behavior.

Partnering with Oro

The combination of having a high quality, vertically-aligned supply chain, and a non-branded presence in the market, empowers all of our retailers to augment their personal brand. If you are considering a private label solution, contact us to learn how we can enhance your brand value with an exclusive private label collection. We’ll help you get started today.